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Company: Cornwall and Isles of Scilly Primary Care Trust, NHS Campaign 1: Poster to raise awareness of medicine waste. What they wanted to achieve: To save thousands of pounds beginning in February on wasted prescription medicines. What we did: A postcard and poster campaign to raise awareness of the issues. The first campaign you can see on the left; we did a subsequent campaign with some upfront consultancy to specifically target multi-prescription customers. Campaign 2: Brochure to accompany prescriptions raising awareness of medicine waste. What they wanted to achieve: To continue to save on wasted prescription medicines. What we did: A brochure that is specifically targeted at multi-prescription customers to raise awareness of the issues surrounding wasted prescription medicines. How we did it: We talked through the problem with their manager and it appeared there were two issues that needed communicating, and both were distinctly different, almost counter posed. We suggested combining the 2 messages on one medium and then putting them in with the prescriptions themselves. The result - the message gets to the people who need to receive it with the medicines. What they think of it: "It was a tight timescale and we were impressed with their professionalism and ability to understand the issues and come up with a solution to a complex and conflicting message." Website: they have one... |
Tim tends to write his thoughts down as they occur in our blog. |
