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The Drawing Board is a marketing and communications company based near Padstow and Wadebridge in North Cornwall. We are about fresh design to meet business objectives with activities ranging from the creation of new brands to building websites, and developing software solutions. Our portfolio
Company: Cornwall and Isles of Scilly Primary Care Trust, NHS
Campaign 1: Poster to raise awareness of medicine waste.
What they wanted to achieve: To save thousands of pounds beginning in February on wasted prescription medicines.
What we did: A postcard and poster campaign to raise awareness of the issues. The first campaign you can see on the left; we did a subsequent campaign with some upfront consultancy to specifically target multi-prescription customers.
Campaign 2: Brochure to accompany prescriptions raising awareness of medicine waste.
What they wanted to achieve: To continue to save on wasted prescription medicines.
What we did: A brochure that is specifically targeted at multi-prescription customers to raise awareness of the issues surrounding wasted prescription medicines.
How we did it: We talked through the problem with their manager and it appeared there were two issues that needed communicating, and both were distinctly different, almost counter posed. We suggested combining the 2 messages on one medium and then putting them in with the prescriptions themselves. The result - the message gets to the people who need to receive it with the medicines.
What they think of it: "It was a tight timescale and we were impressed with their professionalism and ability to understand the issues and come up with a solution to a complex and conflicting message."
Website: they have one...
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